Design work
This collection explores how sound can be translated into visual storytelling. Inspired by artists like Clairo, Rufus Du Sol, and Talking Heads, each design reflects the tone, mood, and message of the music. I blended typography, texture, and color to evoke emotion, using Adobe Indesign.
Design work
I created the visual identity, packaging design, and campaign direction for this project, combining bold type, neon textures, and bright colors. It is geared towards Gen-Z consumers who appreciate aesthetic and tasteful food campaigns.
Campaign
Inspired by beauty brand collaborations and a new way of snacking, I created a mock partnership with Rhode, Hailey Bieber’s skincare brand, to show luxury branding. From product packaging to social media mockups, this campaign fuses a chic beauty brand with a childhood snack. There is more information under the PDF!
Campaign
For this project, students had to come up with a revolutionary type of sports drink, and design the bottle.This concept campaign reimagines the modern sports drink through a a different lens. Powered by 24g of beef bone broth protein, MeatWater is made for the athlete who conquers".Targeting Gen Z consumers who are wellness-obsessed, the campaign positions MeatWater as healthy and functional fuel.
Campaign
As part of a student-led team, I helped develop a campaign promoting the TESOL (Teaching English to Speakers of Other Languages) Certificate at the University of Wisconsin–Madison.My role focused on website design and graphic design, where I created visually engaging materials that made the certificate feel exciting and attainable. From digital layouts to campaign branding, our goal was to reach more students and display the wonderful experiences the TESOL certificate offers.
Campaign
Here, students designed mouthwash for Gen Z consumers who care about aesthetics, self-expression, and health.For this campaign, I contributed to the visual identity, packaging design, and creative direction.
Creative
This section is a collection of, passion projects, and visual experiments. From branding and packaging to mock campaigns and visual essays, each piece reflects my curiosity, voice, and ability to turn abstract ideas into tangible design.